The Waiakea Water brand was founded in 2012 with the mission of filling a void within the beverage market. Waiakea water is sustainably sourced and naturally enriched with healthy minerals. What’s more, Waiakea is active in providing clean water to disadvantaged communities. Waiakea’s unique mission makes it stand out from the rest of the other bottled water brands on the shelf.
Waiakea water has a pH level of 8.8, which sets it apart from other premium water brands. In every bottle of Waiakea water, there are trace amounts of magnesium, potassium, and calcium. The minerals found in Waiakea water are beneficial to the body in several ways. Magnesium maintains the proper health of nerves, muscles, and bones. Magnesium also assists in the absorption of calcium. Potassium is needed in maintaining the health of the kidneys, brain, and muscles; potassium and magnesium are also the third and fourth most found elements in the body.
For every bottle of water sold, Waiakea gives a week’s worth of water to Pump Aid, a charity based in Malawi and London. Pump Aid is doing more than providing water- they also teach the people they serve how to dig water wells in their area and provide proper sanitation! People can feel good about purchasing Waiakea, knowing that it will benefit them physically and help those who are in desperate need of water. As of 2015, 500 million liters of water have been given through the partnership between Waiakea and Pump Aid.
Over the past five years, Waiakea shipments of water have increased 4000% and the company itself is worth about $10 million! Their water’s source is on the Mauna Lao volcano in Hawaii. Snowmelt and rainwater get filtered through the porous, volcanic rock, and in the process picks up some of those minerals. Instead of complete ownership, Waiakea has been given the right to obtain water on Hawaii for the next ninety-seven years. Once the agreement ends, whoever is in control of the company at that time will need to decide whether or not they want to sign another hundred year lease.